Cradle

Eco-Mind

In a world where global temperatures are consistently rising and governmental action is slow if it exists at all. Some companies have taken it upon themselves to be trailblazers in eco-conscious business practices. Different brands focus on supply management, manufacturing practices, employee relations, or post consumer waste management. The idea is that once a few companies show that being profitable does not mean having to exploit the environment and their employees, more brands will follow suit. 

Eco-Brand

Beyond the practices that set them apart eco brands share similarities in branding. Minimalist design with clean typography and references to nature through images or color schemes.

‍

Eco-Design

The logo I built embodies these ideas in a simple design and animation. Earth is the cradle of humanity and we need to respect and care for it for ourselves and future generations. We’ve taken the first steps in halting and reversing the harm to our planet, but still need massive global change to truly impact our future. 

‍