Agi & Sam

The Brand

Agape Mdumulla and Sam Cotton began the brand with the fundamental thought of designing for 'men'. After years of countless menswear collections displaying either a fear to create something different, or collections, which push too far and never seeing the light of day, they aim to sit firmly in the middle. With a strong emphasis on print and humour they believe that fashion should never be taken too seriously. Over the last two years they have worked in London for designers such as Karl Lagerfeld, Alexander McQueen, Armand Basi, Blaak Homme, J.W. Anderson and Carolyn Massey.‍

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The Project

I worked on a team creating a lookbook inspired by Agi & Sam’s style and branding. We used three models to represent the different consumers who visit the brand. The lookbook was accompanied by a short behind the scenes video that we shot while working. I cut and edited the video for our presentation using Adobe Premiere and After Effects